Melt-in-your-mouth tobacco…a good idea?

The FDA panel, which will meet later this week, will hear from advocates and protesters of the dissolvable tobacco products.

The U.S. Food and Drug Administration has recently scrutinized new “dissolvable” tobacco products marketed by tobacco companies. These products come in a variety of flavours, and are marketed as “tobacco that dissolves in your mouth and provides a smoke-free, spit-free alternative to cigarettes, moist snuff and snus“.

The FDA panel, which will meet later this week, will hear from advocates and protesters of the dissolvable tobacco products. Advocates of the product claim that it has helped them to quit or step-down from smoking, “I had tried with the traditional methods, and found them completely unhelpful: the patch and the gum and the lozenge.” Protesters, however, fear that the dissolvable “nicotine candies” will get young people hooked on the flavour of tobacco, eventually moving on to cigarette smoking.

The one extreme are the folks who believe that no product containing nicotine or tobacco should be permitted on the market unless it has undergone review,” Keithe Warner, a health economist at the University of Michigan says. “The other extreme is to say that any product that superficially appears to be significantly less risky than cigarette smoking should be permitted on the market to allow consumers to have a less hazardous option.

What do you think about dissolvable nicotine? Could this product potentially help people quit smoking?