…refusing to hire those who smoke, offering them instead a free smoking cessation program and an offer to re-apply for the position in 90 days…

One of the CEASE members Dr. John Oyston has started a new awareness initiative called “ Campaign for the Quit Quarter”. The point is smoking kills more people than AIDS, murder, car accidents, suicide alcohol and drugs combined, so perhaps the mint could issue this quarter for National Non-Smoking Week. Visit the facebook page: https://www.facebook.com/pages/Campaign-for-the-Quit-Quarter/115192508583425  and [...]

Here’s an article I found from the American Journal of Health Promotion outlining the success of a mass media smoking cessation campaign aimed at lower income and blue collar Americans of diverse race and ethnicity. The campaign’s main strategy for promoting smoking cessation was